What the Press Conference Is
Each team presents a 10-minute structured overview of their Future Care Model, followed by a 10-minute Q&A from a journalist panel. The journalist panel will draw from the question bank below. After each team presents, the facilitator offers a 1-minute synthesis.
You are presenting as the actual leadership team — each role speaks to their domain. The journalists are not trying to trap you; they are stress-testing whether your strategy is real, coherent, and worthy of public confidence.
Presentation Arc — 10 Minutes Total
1 min
The Problem — CEOStart with a clear, data-grounded statement of why Lakeview cannot continue as it is. Name the specific numbers that make the case. Don't soften it — the journalists already know.
1 min
The Vision — CEOState your Future Care Model in 2–3 sentences. What does Lakeview look like in 10 years if this strategy succeeds? Make it vivid, specific, and grounded.
2 min
How Care Delivery Changes — CMODescribe concretely how clinical care will be delivered differently. What happens for a patient with diabetes on January 1st of Year 1? Name the structural changes, not the aspirations.
1.5 min
How Technology Enables It — CIODescribe the specific digital tools and how they solve specific access and quality problems. Tie each technology choice to a patient outcome — not a technology trend.
1.5 min
How It Gets Paid For — Payer RepDescribe the payment model transition: how you move from 78% fee-for-service toward value-based contracts, who bears the financial risk during transition, and when the model becomes cost-neutral.
1.5 min
Who It Serves — Community Health DirectorSpeak directly to the 27% of residents in medically underserved areas and the equity commitments in your strategy. Name specific partnerships, programs, and measures of equity.
1.5 min
What Patients Will Experience — Patient AdvocateClose with the human story. What will this feel like for the patient who has been waiting 127 days for a primary care appointment? What promise are you making — and how will you keep it?
Speaking Role Assignments
| Role | Focus Area | Time |
|---|---|---|
| Health System CEO | Strategic vision, rationale, opening and closing | 2 min |
| Chief Medical Officer | Clinical model and physician engagement strategy | 2 min |
| Chief Innovation Officer | Technology and digital health integration | 1.5 min |
| Payer Representative | Financial model and value-based transition | 1.5 min |
| Community Health Director | Equity and access commitments | 1.5 min |
| Patient Advocate | Patient experience outcomes | 1.5 min |
Journalist Question Bank — Prepare for These
Strategic Credibility
- What evidence gives you confidence this model will actually improve outcomes — not just sound good on paper?
- How does your model differ from what other health systems have already tried? What will make Lakeview's approach succeed where others have not?
- You've described a future state. Walk us through Year 1. What actually changes for a patient on January 1st?
Financial
- With a 2.4% operating margin, where does the capital for this transformation come from?
- How long before this model is cost-neutral? Who carries the financial risk during the transition?
- If CMS cuts reimbursement again, does this model hold? What's the contingency?
Workforce & Physician Engagement
- Physician burnout is at 54% in your system. How does adding new care model requirements help that number go down?
- You've described physician engagement as a priority. But how? What happens when key physicians say no?
- You have a primary care shortage of 210 physicians. How does your model function while that gap exists?
Equity & Community
- Twenty-seven percent of your patients live in medically underserved areas. Where in your plan do they appear?
- How will you measure whether this model reduces health disparities — not just improves aggregate outcomes?
- Community organizations have said Lakeview has historically underinvested in low-income neighborhoods. What is different now?
Implementation & Accountability
- Who is accountable if this strategy falls short in Year 2? What does failure look like, and who carries it?
- What are the three biggest risks to this plan, and how are you managing each one?
- How will patients know if this is working? What would prompt you to change course?
Preparation Checklist
- Every team member knows their speaking role and the exact 90 seconds they own.
- You can answer 'What actually changes for a patient on January 1st?' in under 60 seconds, specifically.
- You have a specific, credible answer to the financial risk question — not just 'we will seek additional funding.'
- The CMO can describe your physician engagement strategy in detail — not just say 'we will engage physicians.'
- The Community Health Director can name specific commitments for underserved communities, not just aspirations.
- You have agreed on your three biggest risks and your mitigation strategy for each.
- You have resolved any internal inconsistencies identified in the stress test.
- Each speaker has rehearsed their section at least once, including under time pressure.
- The CEO can tell the story of the whole model coherently in 2 minutes.
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Phase 5 Key Output
Presentation structure assigned, speaking roles confirmed, team rehearsed and ready for Day 3 press conference